Her Content System

A page that brings in business. Built around how you work.

A fully automated content system, built entirely around the way you want to run your page. You choose where your post ideas come from: your own notes and voice notes, or ideas it finds for you from creators and competitors you pick. It plans your month, shapes your posts and scripts, designs them in your brand, edits your videos and schedules everything you approve. You choose the inputs and the formats, and the system does the rest.

Book a free call about Her Content System

Free · Thirty minutes · No obligation

Sound familiar?

You post when there is time. There is never time.

The post gets written at nine at night, made up on the spot, because the day went to everything else. Some weeks you manage four in a row, then nothing for a fortnight, and the page looks exactly like that. You know it should be bringing in business. Instead it is the most draining thing in your week and the first thing to slip.

You have plenty to say. Saying it every day, from a blank page, with the rest of the business waiting, is a job on its own. It never needed you specifically. It needed a system behind you.

Consistency is a system, whatever you have been telling yourself.

What it is

What is Her Content System?

A complete content system, built for your business and the way you want to show up. You choose where your post ideas come from. Your own material, like typed notes, voice notes and the questions you get asked, or ideas from sources you pick, like competitors, newsletters and creators you follow. Use one, or mix them. It turns them into a month of content, in the formats you choose, designed, edited and scheduled.

Every part is set up around you: the platforms you post on, the formats you actually make, how often you want to post and how much of it you want to see before it goes out.

No templates. Completely tailored to how you want to run your page.

Once it is running

What changes when it is a system?

Ideas arrive every week from the inputs you chose, ranked, with a hook for each. Your posts and scripts come back in the formats you chose. Your videos come back edited to your preferred editing style. You approve, and everything goes out on schedule.

The page keeps going on the weeks you do not have it in you.

The flow

From your ideas to a month of posts, in one flow.

This is what your content system looks like once it is running. Every stage is set up around your business and the way you want to run your page, and nothing goes out until you have approved it.

  1. 01

    You choose what goes in.

    Your own material, ideas from sources you pick, or both. There are lots of ways in, and you set the mix around how you like to work.

    Your inputs · you choose the mix

    Your own material

    Voice notesTyped notesClient wins and messagesQuestions you get askedPosts that did well

    Ideas from sources you pick

    CompetitorsNewsletters you readCreators you followCommunities and forumsWeb research
  2. 02

    Your design system.

    Your colours, your fonts and your layouts, set once. Every post looks like yours before a word is written, and nothing you post looks like a template.

    Headlines in Zilla Slab.

    An accent in Cormorant, for the line that lands

    Body copy in Inter. Short sentences, lots of air, one idea at a time.

  3. 03

    Your planner fills itself.

    A content planner in Notion, set up for you. Every post for the month in one place, with its status. Fresh ideas arrive every week, ranked, with a hook for each, so you are choosing between good options rather than staring at a blank page.

    Notion · Content planner · October
    DayPostFormatStatus
    MonThe admin never stops, it just moves to the eveningReelScheduled
    TueThree things I stopped doing on a Sunday nightCarouselApproved
    WedWhat a free half hour actually looks likeTalking headDrafted
    ThuClient story: Mehru, 20 hours a week backCarouselDrafted
    FriAsk me anything: where AI fitsStoriesIdea
  4. 04

    Written and designed.

    Your ideas shaped into posts, carousels and scripts, then laid out in your brand. You get several looks that rotate, all from your design system, so your feed never reads like one template on repeat. Each one lands in your planner, ready for you to review.

    Field notesN°12

    things I stopped doing on a Sunday night.

    Anna Moran.Swipe
    01

    Checking my inbox just once.

    It was never once. Now it is sorted before I sit down on Monday, and the evening stays mine.

    The quietest win of the week.

    2 / 8
    02

    Writing Monday's post at nine at night.

    The month is planned in one sitting now. Monday's post was ready last week.

    3 / 8

    Which one are you stopping first?

    Tell me in the comments.

    Anna Moran.

    Four of the slides from each carousel. All four looks come from one design system, so the feed stays recognisably yours without repeating itself.

  5. 05

    Your video, edited in your style.

    During the build, we configure the editor to your preferred editing style: how tight the cuts are, the pace, how your captions look, when B-roll comes in. Then you record when you feel like it, on your phone, in one take, and every video is edited to that style.

  6. 06

    Approved and out.

    You read, change a line, approve. Approved posts are scheduled through Blotato or Metricool to every platform you post on, and the page keeps going on the weeks you do not have it in you.

    This weekScheduled with Blotato or Metricool
    1. MonPosted
    2. TuePosted
    3. WedPosted
    4. Thu9:00
    5. Fri9:00
    6. Sat11:00
    7. SunRest
  7. 07

    Learns what works.

    Your analytics dashboard shows how every post performed, against the numbers you chose to care about. Once a month, what worked is fed straight into next month's plan, so your content keeps getting better without you working it out.

    Content dashboard · OctoberExample numbers
    Engagement rate4.8%▲ 0.9
    Saves312▲ 74
    Profile visits1,240▲ 18%

    Engagement rate by format

    What worked

    • List carousels saved twice as often as the rest
    • Confession hooks held attention longest
    November plan · updated
    More list carouselsTwo confession hooks a weekFewer stories

The examples above are from my own system. Yours is built in your colours, your fonts and your formats, around the inputs you choose.

How a month runs

Once it is built, a month of content takes you two short check-ins.

Claude does the work. You start the month and approve what it makes. Everything else runs in the background.

Before the build

You tell me how you want it to run

  • Your strategy and the topics you want to be known for
  • Where your ideas come from
  • Your formats, and how you want your posts and scripts written
  • Your brand and your carousel looks
  • How you want your videos edited
  • Your planner, and Blotato or Metricool connected to your accounts

Then I build it for you.

Then, every month

  1. 1

    Ideas come in

    ClaudeGathers fresh ideas every week from the inputs you set, ranked, with a hook for each.

    YouNothing, unless you want to add a thought or a voice note of your own.

  2. 2

    Start the month

    ClaudePlans the month and creates every post and script in the formats you chose, laid out in your planner.

    YouType content run.

  3. 3

    Approve

    ClaudeDesigns your carousels in your looks, writes the captions and edits your videos to your preferred editing style.

    YouRead through. Approve, or say what to change.

  4. 4

    Posted for you

    ClaudeSchedules everything through Blotato or Metricool, and your page posts all month.

    YouNothing. Get on with your week.

  5. 5

    Learns what works

    ClaudePulls in your analytics, shows how every post performed on your dashboard, and feeds what worked into next month's plan.

    YouLook at your dashboard whenever you want to.

Also running in the background

  • Your best posts brought back in a new format
  • Learning from every change you make

Something feels off? Say what, and why. Claude fixes the system, not just the one post.

How it runs

Mapped, built for you, then tuned while you post.

We start with an interview and a guided prep. I build your system around what we find, and we run it together on your real material. Then you post, with two follow-up calls and WhatsApp support from me for four weeks.

Before the buildAn interview, and your prep.

A 90-minute interview call: how you want to run your page, what it is for, the formats you want to post and how much time you have. Then a guided prep pack, worked through in your own time: Claude set up, the documents that teach it about your business, the questions that shape your content strategy, and a few of your own posts, emails and videos. I research your ideal audience from your answers and read everything before we build.

The buildBuilt for you, then run together.

I build your whole system: your planner in Notion, your inputs and idea report, your formats, your carousel looks, your video editor configured to your preferred editing style, B-roll ready to cut in, and posting connected through Blotato or Metricool.

Then we run the whole thing together on your real material, from idea to scheduled post.

Week 2A review call.

After a fortnight of real posting, a 90-minute call to review how it is going and adjust anything you want to change.

Week 4A close-out call.

A 45-minute call for the final tuning, once a month of posting has shown what only shows up after a month. From there, it runs.

Support

Help while you settle in

  • WhatsApp supportfor the four weeks after the build
  • A 90-minute review callat week 2
  • A 45-minute close-out callat week 4

Is it right for you?

Read this before you book.

It is for you if

  • You know your page should be bringing in business, and it is the first thing to slip when the week fills up.
  • You want to post consistently, but there is no time or system to do it.
  • You want to show up every day without it costing you your evenings.
  • You are starting from a blank page, or starting again. The system gives you the plan and the rhythm from day one.

It may not be right yet if

  • You want your whole business automated, not just content. That is Her Business OS.

Before we start

What you will need

A paid Claude plan, Pro at the minimum, and an Instagram business or creator account. A Blotato or Metricool account for posting, which we set up together.

What it costs

$2,000

For the interview, the prep, the build and four weeks of support, with both calls and WhatsApp the whole way through. Nothing to pay me ongoing.

This price is for a business run by one person. If you have a team, book a call and we can talk it through.

Want the rest of your business built too? Her Content System is a head start on Her Business OS. The rest of your business is built around the content system you already have.

Book a free call about Her Content System

Questions

Before you book the call.

Will my posts read like AI wrote them?

No. Most AI content is slop: the same phrases, the same rhythm, nothing of the person in it. If you share your own notes, your posts are shaped from what you actually said, kept as close to your own lines as possible. If you would rather have ideas suggested, they are written in your style, which the system learns during setup from your own posts, emails and the way you speak. So they read like you wrote them, and you approve every one.

What inputs can I set up?

Whatever suits you, set once in your system. Typed notes, voice notes, your wins, the questions you get asked, posts that did well. Or sources it checks for you: competitors, newsletters, creators and communities you follow. Use one, or mix them, and change the mix any time.

Do I have to be on camera?

Only if you want to be. The system is set up around how you want to run your page, with video or without.

What if I need to make changes once I start posting?

That is what the four weeks are for. You post, you message me on WhatsApp whenever you want something changed, and we go through it on the week 2 and week 4 calls.

What does it cost ongoing?

Your Claude plan and your Blotato or Metricool account, both in your own name. Nothing to me.

Start here

Want your page posting every day, without it costing your evenings?

Thirty minutes, free. We look at how you want to run your page, and you leave knowing what your system would look like.

Book a free call about Her Content System