About
Hi, I'm Anna.
I build the back office for women running their business on their own, so the admin around the work stops eating the week.
Claude Certified AssociateFoundations
- Working with founders
- Close to two decades
- Across
- Five countries
- Certified
- Claude Certified Associate
Why I do this
I have spent close to two decades working with purpose-driven founders across five countries. As Learning Manager at a school for social entrepreneurs, I designed and delivered programmes for people building businesses that mattered. I co-founded an organisation that matched social enterprises with skilled consultants, and I was Head of People and Operations for an organisation dedicated to supporting founders. Across all of it I watched the same thing happen, over and over.
Brilliant people. Real work. Quietly drowning in the running of it.
I know what that looks like from the inside, because I have lived it. Eight years ago I burned out hard enough to spend a night in hospital, and I had to step back completely to find my way back. I had mistaken longer hours and being busy for making progress. They are not the same thing.
Then I started my own business, around my son. I wanted a business that fitted around my life, not the other way round, so I could be properly present for him. I knew that if I ran it the conventional way, showing up and pushing and doing everything myself, he and the work I care about would both get squeezed by the running of it. So instead of pushing harder, I built the back office so it does not need me every day.
My admin, follow-ups, content and finances run in the background. Only what genuinely needs me lands on my desk.
This is what gave me back the time to be a present mum and to focus on the work I came here to do.
Now I bring both together: close to two decades of knowing how small businesses really run, and the expertise to automate them, as a Claude Certified Associate. I am passionate about supporting women to automate the running of their business, so they can focus on the work they came here to do and build a business around their lives.
I have worked with and met so many amazing women doing incredible things in the world. Yet research from Harvard Business School, drawing on studies of more than 140,000 people across 25 countries, estimates that women are adopting AI tools at around a 25% lower rate than men. I want to help close that gap, and support women through this shift so they can use AI as a tool to amplify their gifts and their voice.
You can build the whole back office around one person, and have it keep going whether she has the energy that week or not.
Her Business OS makes that possible.
How I work
Three things that do not change.
Your week first, then the tools.
We start with where your week actually goes and what should come off your plate. Some of it you will keep, on purpose. The tools come last, once we know what they are for.
Built around how you already work.
Your accounts, your material, the tools you already pay for. Your voice is captured from your real emails and posts, so you do not have to become someone else to use it, and anything that reaches a client or touches money waits for your yes.
Finished means finished.
A written scope, a recorded walkthrough and a clear end date. Never an open project you are still paying for in a year. If a tool does not earn its place, it does not go in.
How I think about AI
AI is a tool. We get to decide how we use it.
I use it carefully. The women I work with care about integrity, and so do I.
Every build runs inside your own accounts. I do not hold your data or your clients' data, and what you share with me stays in your control.
AI carries an energy cost, and I do not think it is honest to ignore that. So I build with it in mind:
- Only what is needed. Every workflow has a specific job, and nothing is built speculatively.
- Work done when it is needed, not all day. Tasks run at set moments, like a monthly content run or a morning briefing, instead of running constantly in the background.
- Set up once, used many times. Your system already knows your business, so nothing has to be explained from scratch every time you ask it something.
- Training that saves energy too. I show you how to ask for what you need clearly, so you get it right first time instead of going back and forth.
Start here
A free half-hour is the place to start.
If your business is up and running and your week keeps disappearing, a free half-hour call is the place to start. You know your business best. If this feels like a fit, I would love to look at it with you.
Anna Moran.